Build a Community

Also known as: Community Building

Create and nurture an owned community space where users connect, share knowledge, and become brand advocates.

Real-world examples

Figma's Community File Sharing Platform

Figma

Figma built a community hub where designers share templates, plugins, and UI kits — making the product stickier while generating free content that attracts new users.

dbt's Developer Community and Discourse Forum

dbt Labs

dbt Labs built a thriving community of 50K+ analytics engineers on Discourse and Slack, turning users into advocates who answer each other's questions and share best practices.

Webflow's University and Forum Ecosystem

Webflow

Webflow combines a learning platform (Webflow University), showcase gallery, and active forum into a community flywheel that reduces support costs and drives word-of-mouth.

Relevant videos

Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound