Offer a Freemium Model

Also known as: Freemium Model

Offer a permanently free tier that lets users experience core value, creating a pipeline for paid conversion.

Real-world examples

Slack's Free Tier That Hooks Teams

Slack

Slack offers unlimited messaging with a 90-day history limit on free plans, letting teams experience core value before hitting the archive wall that triggers upgrades.

Notion's Generous Free Plan for Individuals

Notion

Notion gives unlimited pages and blocks to individual users for free, creating deep product habits before teams need collaboration features on paid plans.

Canva's Free Design Tool With Premium Templates

Canva

Canva provides a fully functional design tool for free, monetizing through premium templates, stock photos, and brand kit features that power users need.

Relevant videos

Lecture 1 - How to Start a Startup (Sam Altman, Dustin Moskovitz)