Launch a Referral Program

Also known as: Referral Programs

Incentivize existing customers to recommend your product through structured rewards and tracking programs.

Real-world examples

Dropbox's Double-Sided Storage Referral

Dropbox

Dropbox offered 500MB extra storage to both referrer and referee, growing from 100K to 4M users in 15 months. The reward was directly tied to product value.

Notion's Credit-Based Referral System

Notion

Notion gives $5 in credit per referred signup, applicable to paid plans. Simple, low-friction — share a link, both sides benefit.

Relevant videos

Lecture 6 - Growth (Alex Schultz)